Max the Fox

Character Design

NuVal keeps people informed of the "true nutritional value" of their food. They use numbers 1-100 to rate a meal's nutritional value. Nuval decided to create a character who was appealing to kids, in a way that was very specific and thought out.

While Max the Fox ended up being the final charater, there were other sketches that failed to make it that far, but were still an important part of the creative process.